Week 2 EOC: Boston Consulting Group - Video Games

The video game industry is very complex, with not only game consoles but also mobile games available through the app stores, and PC games on the rise. Microsoft’s Xbox One in my eyes would be considered a Star because Sony has surpassed Microsoft in console sales several months in a row, pushing Microsoft to promote the Xbox One more. “As Sony has beaten Microsoft in cumulative unit sales thus far, Microsoft has gotten more aggressive with pricing and promotions,” (Source). Although PlayStation has more console sales overall it is estimated that Microsoft has made more money because of the higher price tag, “The Company unbundled the Kinect in order to reduce the Xbox One's price point to $399, matching the PlayStation 4, in June. Unit sales promptly doubled over the prior month,” (Source). With that being said I believe the PS4 is a Cash Cow. “Sony sold 18.7 million systems in the last financial year - which ended in March - compared to Nintendo's tally of 16.3 million video games machines,” (Source). This is because the demand for Nintendo’s Wii U Lagged far behind that of the original Wii. Nintendo’s Wii U would fall under the Question mark category on my BCG matrix, because the demand is not very high and I feel as if Nintendo gave up on promotion for their product because it was taking to much energy to keep it afloat. This would leave the Dog open on my matrix and I feel as if games available through the app store on your mobile devices would fit this category well because the demand and promotion are low but the availability and price range is great.

Week 1 EOC: Great Customer Service

Last summer I was invited to record at the Odds On Recordings Studio in downtown Las Vegas. This is where I experienced the best customer service thus far, and for the price it was expected. I was welcomed at the door by their receptionist where he shook my hand and offered me a bottled water, he then lead me around the studio for a detailed tour and introduction to the staff. After being shown the run-around and lay-out of the studio I met the engineer I would be working with for the day. He shook my hand and asked if I would like to see his portfolio before we began. He was very professional and through his work showed me his skill and musical ear. I loved the sophisticated and professional vibe that this studio pushed towards their customers. It allowed me to feel comfortable and confident in the work we were completing. I felt as if they were working towards my desires and not their convenience, which is not how it seems to play out at most studios, but Odds On has a completely different story. On that day I was shown that they do care, are professional, and have the passion that any artist needs to take their music to the next level.

Week 1 EOC: My Voice

Oddio Ent. is a team of pure Hip-Hop heads bringing authentic vibes to real people. We have quickly created a local buzz for our talent in the Las Vegas Valley and within the West Coast region by staying fresh and active within the Hip-Hop Industry. Our team represents the Las Vegas Musical Collective "Bonafide Mob" and strives to help them rise to the top. The Mob consists of many multitalented artists including Young Dre, Willill, Hot Pocket, Relyt, Eric Alas, and Trey $tack$. They recently returned home from the "Dreams2Reality" tour opening up for Mark Battles, Derek Luh, Euroz, and Tyga in cities all around the US including Tempe, Portland, and Boise. Oddio Entertainment sees their audience as an extended family bonded by the music we all love & share. We plan to spread this love to the entire world and never stop pushing for greatness.