Distribution

"Suppliers form an important link in the company’s overall customer value delivery system. They provide the resources needed by the company to produce its goods and services. Supplier problems can seriously affect marketing." as it says in chapter 3. Will will have suppliers in America for our almonds because they can be found locally which will lower our shipping cost and allow us to have the product in our hands and in the consumers hands quicker."When you're choosing how best to transport your products, budget should be the most important factor in your decision-making." "The speed of the transport is also important - if you have perishable items, sending them on a three-month sea voyage through Africa is a bad idea. Likewise, make sure the mode of transport you choose is reliable so your customers are not diappointed."
 After our successful tasting parties we will talk business with the bar owner and by the numbers of drinks sold and customers enjoying the product they are most likely to pick up the product in order to keep our joint customers happy.  We will have reps going to bars all across the west coast handing out bags of our product to the bar customers and in return, if they like the product, we will ask the customer to bring it up to the bartender/owner of the bar. This will create a buzz through word of mouth and if they are interested the rep is on sight to talk business and cut a deal. Since our product are almonds and they are in an air tight bag the shelf life is fantastic and the product will not go bad, there or no temperature requirements and the snack does not need to be reheated. The customer asks for a drink and our almonds and the bartender can easily hand them the snack quickly and the customer can munch on our product while they wait for their drink.