Week 5 EOC: B-to-B

The definition of Buying Behavior, says Superprofesseur.com, “is the decision processes and acts of people involved in buying and using products.”  There are four different major factors that influence a consumer’s buyer behavior; cultural, social, personal, and psychological.  Consumers develop product/brand preferences depending on these factors. “An individual and a consumer is led by his culture, his sub-culture, his social class, his membership groups, his family, his personality, his psychological factors, etc. And is influenced by cultural trends as well as his social and societal environment” –  Perrau posted on theconsumerfactor.com. A consumer will go through a decision making process when purchasing a product.  This five-stage process consists of problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase decision. The adoption process and the diffusion process are heavily relied upon when it comes to the growth rate and total sales level of new products.  “The rate (speed) of adoption depends on consumer traits, the product, and the firm’s marketing effort.” – studymarketing.org.  The diffusion process recounts the procedure in which different members of the target market often accept and purchase a product. Business markets are marketplaces where organizations purchase products for resale, or for use in manufacturing another product.  Now that we have looked at what influences us as individuals, business buyer behavior will be described.  The stages of the business buying process are problem recognition, general need description, product specification, supplier search, proposal solicitation, supplier selection, order-routine specification, and performance review.

Week 4 EOC: There's an App for That

Induconnects, the Instant Messenger organized by professional industry, to make networking that much easier!

After doing some light research I found a company, called Linkd In, they are an online networking site that allow you to "link" with people you're interested in working with. Showing all of there professional contact information and Job Title. They recently went Mobile and released an app for android and iPhone users.