"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources. This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities." stated in Chapter 2.
Our companies objective is to be in every local gay bar on the west-coast, considering the gay population gets larger and larger as you move closer and closer to the Pacific Ocean. We plan to help bars sell more beer and alcoholic beverages by keeping our joint customers thirsty and in need of a drink. In the long run we plan to sell in Liquor stores so that our fans can enjoy the snack from home, pushing our product nationwide. "Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources. This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities (39)."
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