in order to target market effectively, you’ll need to know exactly who purchases your products and exactly how to to reach them. And acquiring that kind of knowledge requires some research and planning on your end.
Our target market consists of the gay community that loves to go out and have a few drinks with their friends. Our slogans and commercial cater towards men only in a very flamboyant fashion.
Every business has many types of clientele, and each acts differently at different times. Once you understand what customers are doing—and why—you can spot certain actions and apply value to them. A data warehouse to collect data from various channels will provide the underlying information needed to segment your customers.
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