Price

"The American consumer market consists of more than 300 million people who consume more than $14 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world." stated in chapter 5. Our almonds have a very low cost to be made which allows us to keep the consumer price low. Our Almonds will be priced between $1.99 and $4.99 depending on the bars customer type, if the bar or lounge is more sophisticated with a more wealthy clientele the price will be $4.99, because they are willing to spend the money on a healthy & tasty snack. Where as if the bar is considered a "dive bar" the price would be a bit lower because the customers have a different willingness to spend money compared to the customers attending a more high class bar or lounge. "Thanks to the weakened economy, the pricing power of the Internet, and value-driven retailers such as Wal-Mart, says one analyst. 'These days, we’re all cheapskates in search of a spend-less strategy.' In response, it seems that almost every company is looking for ways to slash prices." stated in chapter 9.