"Market segmentation involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes." stated chapter 6.
Our product is spicy Thai Chili & Lime Almonds that come in a 6oz baggy with an easy opening at the top so you can share with friends while having a nice night out. The packaging is very simplistic making sure we do not over do it and also it helps us keep the price low.
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