Promotion

We have radio commercial slots in place on stations targeting men between the ages of 21-35,
RADIO COMMERCIAL SCRIPT:
CAN YOU HANDLE THE HEAT?  Try Phileas Foggs brand new, Lime & Chili Almonds, all the way from Thailand! They have the perfect blend of herbs and spices to make anyone feel like a real man. So get to your local bar tonight and put some hair on your chest with this savory snack that goes great with any Lager or Tequila if you're Brave! "Promotion means activities that communicate the merits of the product and persuade target customers to buy it (54)."
We are active in the social media world, including Facebook, Twitter, Instagram, and FourSquare. Through social media we plan to give out "Buy One Get One 50%" coupons on special occasions ("Examples of sales promotions are found everywhere. "A freestanding insert in the Sunday newspaper contains a coupon offering $1 off Pedigree GoodBites treats for your dog. An e-mail from LLBean.com offers free shipping on your next purchase over $100". stated in chapter 13). and our reps will keep our fans up-to-date with pictures of happy customers eating our product.
We also have tasting events planned at bars with a free sample of our product and a free beer of their choice to really get the full experience, asking them their opinion on the snack. "To create value for customers and to build meaningful relationships with them, marketers must first gain 
fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage." stated in Chapter 4.
This will increase the amount of people willing to try our product and after their first drink they will want more alcohol, and think about it, if they like the sample they are most likely to buy a bag for themselves and their friends to enjoy. At these events we will have a backdrop with our company name and our product in plain view, encouraging the customers to take pictures, including our hashtag and location.