Situation or SWOT Analysis

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives (55)."
Strengths

• Being part of the Phileas Fogg product line, gives it a strong name people already know.
• This product healthy, tasty, and a conversation starter 
• Has a great commercial that introduces the product in a familiar way to viewers.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance (55)."
Weakneses

• People might hesitate to try the product
• There are competitors in the same business

"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage (55)."
Opportunities

• "Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain." as it says in chapter 10. We have the opportunity to have a fully American Made product by creating relationship with packaging companies and local farms around the US.

"Threats are unfavorable external factors or trends that may present challenges to performance (55)."
Threats

• Being new in the market.
• Reliant on businesses accept and stocking our product.
• Finding bars that are willing to carry our product.
• Targeting only Homosexual men narrows our market.